Our Third Annual Billboard Campaign is our way to raise awareness around driving while impaired and to remind people of the tragic consequences of this personal choice. During the Holiday season we are very focused on conveying the message, Impaired Driving Kills!
Our Billboard Campaign runs from November 27th through January 4th, and illustrates six lives that have been lost as a result of impaired driving. The billboards are on Potters Road in West Seneca and Kenmore Avenue in Kenmore.
Alixandria (Alix) was 18yrs old when she was killed by a drunk driver. Alix will always be remembered for her beaming smile and zest for life. She was creative, adventurous, quirky and never took herself too seriously. Alix lived life with her arms wide open, being kindness and individuality personified.
Cameron was a vibrant young man that loved to surround himself with family and friends. He was looking forward to starting a life with his fiance’, in hopes of starting a family of his own. He loved the great outdoors, he enjoyed walking the trails at Zoar Valley and Chestnut Ridge’s Eternal Flame. On June 22, 2012 all his hopes and dreams came to an end.
Jocelyn was the most caring, loving, and selfless individual you could ever meet. Her genuine personality could light up a room. She faced many obstacles in the 25 years, but she was able to overcome them with diligence. She went to church every Sunday, where she volunteered in her church nursery. She loved to bake and was just beginning to form a relationship with her new puppy all before Sunday November 11, 2012.
On May 3, 2012, 14 year old Bryce’s life was cut short by a drunk driver while riding his bike with friends. Bryce was so proud of his “Sunday Orange Soda” BMX bike. Riding with friends was his favorite things to do. Bryce was not only known for his cool orange bike, but for the laughter, smiles and friendship he brought wherever he went.
“The hope is that this year’s billboard will remind drivers of the real people whose lives were taken at the hands of impaired drivers. Each of their families will have an empty seat at their holiday table because an impaired driver made the wrong choice and chose to drive under the influence. In the end, it’s a choice.” -Deanna Russo, Executive Director of CAID, Inc.
For more information on the Crusade Against Impaireed Driving, please refer to our Mission Page.
Wishing you and yours a safe and happy holiday season!